He mentions that you should always look for the following “gaps”:Īsk yourself: Am I trying to outrank content that is old and possibly outdated? In particular, it requires you to ask, “ Is my content good enough to beat my competition?” This approach makes you ask the hard questions about your content. He calls it “How to Find the Opportunity Gap.” One approach we like to use when identifying and optimizing content for keywords is a strategy made famous by Chris Von Wilpert at Content Mavericks. Knowing this will get you a step ahead by knowing what kinds of sites and videos are getting ranked for a specific search. You are able to look at these high rankings results to see what the competition is like. SEMrush has tools that allow you to see keywords and videos that rank highly on the SERP (Search Engine Results Page). You can find this data using analytics tools like SEMrush. Understand keyword rank potential before you start: Make sure the words you choose are worthwhile (searched with substantial volume), but also achievable for ranking (lower competition level).
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